Skagen Salmon's primary owners are Petri Holding and Astrid Fiskeri. Both are companies with close ties to Skagen.

A gigantic volume of salmon is farmed in sea farms, primarily in Northern Europe and South America. There are a number of environmental issues with this traditional farming method that can be eliminated or significantly reduced by farming salmon on land instead.

It is this transformation of a very large industry in a more sustainable direction that is the driving motivation for the owners of Skagen Salmon. The goal is to create a new lighthouse in salmon farming that can inspire others to follow suit.

In the long term, this will ensure both cleaner food for consumers and a better marine environment for the benefit of all.